Motion Design
Motion Design in study
Motion Design in study
The use of 3DS Max as a visualisation tool during study
The use of 3DS Max as a visualisation tool during study
The use of 3DS Max as a visualisation tool during study
Year:
2024-2025
Project Duration :
48 weeks
Introduction to Visualisation
Throughout my degree, 3DS Max was the feature of my visualisation practice. It allowed me to move beyond static sketches and CAD models into dynamic representations of form, space, and interaction. Animation and motion design played a pivotal role in communicating not only what a product looked like, but how it functioned and how users would engage with it. From exploded product assemblies, cinematic product fly-throughs, and wacky storytelling, these outputs became critical in bridging the gap between the designer's intent and the audience's understanding.
Visualisation is more than product show and aesthetic display, it's it own sort of language. It transforms abstract ideas into tangible narratives that people can connect with.
Storytelling
Every product carries a story: context, users, purpose, and every design carries a person: their needs, frustrations, and aspirations. Storytelling allows designers to bridge that gap, transforming a sketch or model into an experience that users can connect with. A compelling and interesting narrative is what gives a design meaning: it clarifies who the product is for, how it fits into their lives, and why it matters.
My approach to storytelling has been amplified with storyboarding. It has involved mapping user journeys, structuring a product demonstration, planning out an animation sequence, and helped me move beyond isolated features into coherent experiences. It forced me to ask not only what does this product do? but how does the user encounter it? and what do they take away from that moment?
By combining storyboarding with visualisation tools such as 3DS Max, I was able to create outputs that didn’t just showcase a product, but placed it within a lived context. This approach has been especially valuable when presenting to audiences who may not share a design background — the story helps them understand not just the form, but the purpose.
AI Integration
Many creatives feel the looming presence of AI over their industry. In my view, AI is not a replacement for creativity, but a catalyst, as I reflected in a short discussion as part of a research project about its integrations, particularly within the product design and visualisations spaces:
“Yes, I’m concerned for the creative industry… but as designers, we have a responsibility to be adaptive, to simply solve the problems we face today, and use all the tools available to us to do so. I think we will be defined by how we take advantage of the tool's strengths.”
In practice, I see AI as most valuable in the ideation phase: generating quick storyboards, visuals, or contextual mockups to accelerate the exploration of design directions. It doesn't replace design thinking, but potentially enhances it, giving designers more time to iterate, refine, and importantly, humanise the output.
Utility in Design
Visualisation provides evidence for decisions, reveals usability flaws, and inspires those in the senior positions of an operation to invest in new ideas. Within product development, it ensures that concepts survive the transition from sketch to prototype to reality.
When used thoughtfully, visualisation becomes an equal partner to sketching, CAD, and prototyping: all tools key for communicating intent.
More Projects
Motion Design
Motion Design in study
Motion Design in study
The use of 3DS Max as a visualisation tool during study
The use of 3DS Max as a visualisation tool during study
The use of 3DS Max as a visualisation tool during study
Year:
2024-2025
Project Duration :
48 weeks
Introduction to Visualisation
Throughout my degree, 3DS Max was the feature of my visualisation practice. It allowed me to move beyond static sketches and CAD models into dynamic representations of form, space, and interaction. Animation and motion design played a pivotal role in communicating not only what a product looked like, but how it functioned and how users would engage with it. From exploded product assemblies, cinematic product fly-throughs, and wacky storytelling, these outputs became critical in bridging the gap between the designer's intent and the audience's understanding.
Visualisation is more than product show and aesthetic display, it's it own sort of language. It transforms abstract ideas into tangible narratives that people can connect with.
Storytelling
Every product carries a story: context, users, purpose, and every design carries a person: their needs, frustrations, and aspirations. Storytelling allows designers to bridge that gap, transforming a sketch or model into an experience that users can connect with. A compelling and interesting narrative is what gives a design meaning: it clarifies who the product is for, how it fits into their lives, and why it matters.
My approach to storytelling has been amplified with storyboarding. It has involved mapping user journeys, structuring a product demonstration, planning out an animation sequence, and helped me move beyond isolated features into coherent experiences. It forced me to ask not only what does this product do? but how does the user encounter it? and what do they take away from that moment?
By combining storyboarding with visualisation tools such as 3DS Max, I was able to create outputs that didn’t just showcase a product, but placed it within a lived context. This approach has been especially valuable when presenting to audiences who may not share a design background — the story helps them understand not just the form, but the purpose.
AI Integration
Many creatives feel the looming presence of AI over their industry. In my view, AI is not a replacement for creativity, but a catalyst, as I reflected in a short discussion as part of a research project about its integrations, particularly within the product design and visualisations spaces:
“Yes, I’m concerned for the creative industry… but as designers, we have a responsibility to be adaptive, to simply solve the problems we face today, and use all the tools available to us to do so. I think we will be defined by how we take advantage of the tool's strengths.”
In practice, I see AI as most valuable in the ideation phase: generating quick storyboards, visuals, or contextual mockups to accelerate the exploration of design directions. It doesn't replace design thinking, but potentially enhances it, giving designers more time to iterate, refine, and importantly, humanise the output.
Utility in Design
Visualisation provides evidence for decisions, reveals usability flaws, and inspires those in the senior positions of an operation to invest in new ideas. Within product development, it ensures that concepts survive the transition from sketch to prototype to reality.
When used thoughtfully, visualisation becomes an equal partner to sketching, CAD, and prototyping: all tools key for communicating intent.
More Projects
Motion Design
Motion Design in study
Motion Design in study
The use of 3DS Max as a visualisation tool during study
The use of 3DS Max as a visualisation tool during study
The use of 3DS Max as a visualisation tool during study
Year:
2024-2025
Project Duration :
48 weeks
Introduction to Visualisation
Throughout my degree, 3DS Max was the feature of my visualisation practice. It allowed me to move beyond static sketches and CAD models into dynamic representations of form, space, and interaction. Animation and motion design played a pivotal role in communicating not only what a product looked like, but how it functioned and how users would engage with it. From exploded product assemblies, cinematic product fly-throughs, and wacky storytelling, these outputs became critical in bridging the gap between the designer's intent and the audience's understanding.
Visualisation is more than product show and aesthetic display, it's it own sort of language. It transforms abstract ideas into tangible narratives that people can connect with.
Storytelling
Every product carries a story: context, users, purpose, and every design carries a person: their needs, frustrations, and aspirations. Storytelling allows designers to bridge that gap, transforming a sketch or model into an experience that users can connect with. A compelling and interesting narrative is what gives a design meaning: it clarifies who the product is for, how it fits into their lives, and why it matters.
My approach to storytelling has been amplified with storyboarding. It has involved mapping user journeys, structuring a product demonstration, planning out an animation sequence, and helped me move beyond isolated features into coherent experiences. It forced me to ask not only what does this product do? but how does the user encounter it? and what do they take away from that moment?
By combining storyboarding with visualisation tools such as 3DS Max, I was able to create outputs that didn’t just showcase a product, but placed it within a lived context. This approach has been especially valuable when presenting to audiences who may not share a design background — the story helps them understand not just the form, but the purpose.
AI Integration
Many creatives feel the looming presence of AI over their industry. In my view, AI is not a replacement for creativity, but a catalyst, as I reflected in a short discussion as part of a research project about its integrations, particularly within the product design and visualisations spaces:
“Yes, I’m concerned for the creative industry… but as designers, we have a responsibility to be adaptive, to simply solve the problems we face today, and use all the tools available to us to do so. I think we will be defined by how we take advantage of the tool's strengths.”
In practice, I see AI as most valuable in the ideation phase: generating quick storyboards, visuals, or contextual mockups to accelerate the exploration of design directions. It doesn't replace design thinking, but potentially enhances it, giving designers more time to iterate, refine, and importantly, humanise the output.
Utility in Design
Visualisation provides evidence for decisions, reveals usability flaws, and inspires those in the senior positions of an operation to invest in new ideas. Within product development, it ensures that concepts survive the transition from sketch to prototype to reality.
When used thoughtfully, visualisation becomes an equal partner to sketching, CAD, and prototyping: all tools key for communicating intent.